The Importance Of "Trying" Trying. It's the least we can do. It's that simple half effort that gives us an important sense of near accomplishment at the end of the day. For most of us, trying is the reason we got into this business. Well, after the money and the comped travel. This stillborn form of help is especially important when we are dealing with you, our customer. You need to know we are making an effort. When you see that we have a lot of problems with our computers, you see that behind that clicking, pounding, profanity and the throwing of the keyboard is a person struggling to try. Struggling to care. As part of SkyHigh Airlines new "Promise to Try" initiative, I recently had an assistant skim a couple of texts in an effort to better understand the phenomenon. Talk about an eye opener. According to the book "Corporate Attempt Management - Success through Failure," there are two basic kinds of trying. One, trying. And the other, "trying." You'd be surprised the difference a couple quote marks can make. You see, real trying is usually accompanied by a furrowed brow, genuine stress and things like compassion and concern. "Trying," on the other hand, is fake or, as we like to say, ungenuine. It's similar to the punctuation-free version but you add the theatric touch of throwing your hands in the air followed by an expressive exhale. "Trying" in the hands of a trained professional is a beautiful thing to behold. A pantomime of care. An impotent ballet that stops just short of the dancing. It is important to note: It is possible to "try" to act like you're trying. What did I just say? No clue, really. Just copied it out of that book. That's the sort of statement that could keep the audience at a Phish concert thinking for weeks. One needs only to look at history to see the great things that trying has almost accomplished. There are thousands of mountains that have nearly been climbed. Experiments in free energy, cures for diseases and innovative snack foods have all been tried. Over and over again. Who wouldn't want to emulate that? Our new "Promise to Try" is a commitment to be really strongly focused on trying harder in every aspect of our business. From attempting not to strand you in Galveston to trying to find out where our prank-loving baggage handlers sent your roll-away, you'll get the distinct impression we are doing something about it. But that's big picture, 40 thousand feet stuff, trying works for little people, too. Once you harness the power of artificial "can do" in your life, there's no tell how far your inaction will take you. Maybe you'll end up running an airline just like me. Well, you can try, anyway. Good stuff. Howard ARCHIVE TITLES -What is with you people? -The importance of 'trying' -Malled -Lake Havasu, 2003 - What a party! -Planes are neat. But my boat is better. -Let me tell you about my stuff. -Passengers vs. Profits: The koo-koo nutty teeter-totter of care. -Remembering what we do. Which is what again? -Let's give nihilism a chance. -I vouch for vouchers.
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